Skip to content.

Business Writer Position

KraftCPAs PLLC is a Nashville-based certified public accounting firm that delivers innovative tax, audit, accounting and other specialized services. The firm and its seven affiliates are made up of more than 190 people in the Middle Tennessee area. As a large, local CPA firm, Kraft combines deep industry experience, comprehensive accounting and advisory services, and a strong commitment to personal service. KraftCPAs was named a winner in the Nashville Business Journal's "Best Places to Work" awards for nine consecutive years. The firm has also been recognized by Accounting Today magazine as one of the nation’s “Best Accounting Firms to Work for” for seven years.

Responsibilities

As a valued member of the marketing team, the business writer will manage a variety of functions which are important to the marketing department, the firm and its affiliated companies. Major responsibilities of the position include:

Proposals

  • Meet with appropriate personnel to obtain necessary information
  • Research prospects, as needed
  • In InDesign, write, assemble and edit proposals
  • Create unique and/or prospect-focused content in response to individual situations/requests
  • Manage information databases used for proposal creation
  • Manage the majority of the proposal process

Newsletters

  • Stay apprised of emerging accounting-related topics
  • Research timely and relevant accounting-related or industry-specific news
  • Compose articles on various topics for the print and electronic newsletters
  • Synthesize complex issues and translate industry lingo/jargon into easily understood articles
  • Assign article topics to various writers and manage submissions
  • Proofread and edit content written by others for print and electronic newsletters
  • Manage content calendar and deadlines

Media Relations

  • Compose and distribute press releases to applicable media outlets
  • Coordinate with and/or pitch stories to appropriate media outlets
  • Arrange and attend meetings with reporters, as requested

Personnel Relations

  • Coordinate with newly hired and/or promoted team members to update or create biographies

Website

  • Make minor content updates, as needed (HTML knowledge not required)
  • Create new content for web pages, as needed

Printed Materials

  • Make content changes to printed marketing collateral (brochures, flyers, etc.)
  • Create content for new marketing collateral, as needed

Social Media

  • Work with digital coordinator to create and manage content calendar
  • Create engaging social media posts to cover a variety of topics

Awards

  • Write, review and/or edit content for nominations and entry submissions, as needed
  • Write content for letters to award winner, as needed

Events (Internal and External)

  • Write content for event promotion (invitations, brochures, follow-up letters, etc.) Mailings
  • Write content for letters to clients, friends of the firm and business prospects
  • Help marketing assistant with large mass mailings, as needed Marketing Reports
  • Review marketing matters reports for proposals, newsletters, media mentions, etc. General Tasks
  • Answer phone calls and assist callers, as needed
  • Fulfill general marketing requests, as needed
  • Assist with major marketing department projects or events, as needed

Qualifications

  • Degree in journalism, English, public relations, business or related field required
  • Three to five years of professional writing experience (education and/or verifiable skills may be substituted for up to one year of experience)
  • Previous experience in professional services (accounting, legal, etc.), business writing, marketing or public relations desired
  • Strong attention to detail and deadline driven; must be able to multi-task and excel in a diverse and fast-paced atmosphere with short timelines and multiple priorities
  • Knowledge of AP style desired
  • Skillsets:
    • Excellent: English; grammar; research; verbal and written communication; strategic thinking
    • Basic: math, technology (computer, printer/copier, phone, etc.)
  • Experience working with executive management
  • Ability to manage people and processes in order to meet established deadlines
  • Ability to use various computer programs, including Word, Excel and PowerPoint; InDesign a plus
  • Ability to learn new software packages, as necessary, including the firm’s practice management system

Work Environment and Time Requirements

  • KraftCPAs Nashville office
  • Reports to marketing supervisors
  • Works closely with marketing/business development team members
  • Schedule
    • Full-time, exempt position
    • Occasional extended working hours required for variations in work volume

To Apply

  • Email your resume and cover letter to Shelly Bullock
  • Must submit writing samples and complete on-site writing test
  • Submit salary history/requirements